How to Charge for Website Designs (a Review) December 4, 2016
As the owner of Design Cache, I was asked the following question and thought it would be beneficial to share: “A guy wants to hire me to create websites for his clients and he will charge them $500 per website. How much should I get paid for each website?”
Thank you for your question. $500 for a website is very cheap. $500 would pay for the purchasing and start-up cost for running a WordPress site. If you were to build an entire website using WordPress, this would come close to you probably making $5 an hour. Most people don’t understand the time, energy, and resources needed in order to create a website; hence, people try to talk designers into creating something for them for cheap because they don’t know what all goes into a website design.
If you are a beginner designer and still learning, then I can see charging a relatively low cost. However, if you have experience, I would not sell yourself short of what you are capable of.
So you may ask, how much should I charge?
There are two types of project payment models. First, you can choose to charge a client a one-time upfront fee. This is often the easiest model because both the client and the designer know what they will have to pay/be given at the end of project completion. If you decide to use this type of model, I strongly encourage designers to have a client make a down payment so that you know the client will not run away with the website without paying you. Also, make sure that you receive payment for the completed project before the website goes live.
The second type of payment model is on an hourly basis. This model may be preferred by some clients so they can track how much money they spend. The thing that makes these projects sometimes a pain for designers is that they must keep close track of their hours and continuously update the clients on the number of hours completed. This model work great however because it saves designers from underestimating how long it will take to make a website. If you tell a client that you will charge a one-time project fee, you run the risk of losing money. Another benefit of charging clients on an hourly basis is that you, as a designer, can charge however much you want based upon your skills.
As I mentioned, $500 for a website is very cheap, so just make sure that if you do complete the projects, you at least can add them to your portfolio. Money isn’t everything. I have often completed projects in order to get clients regardless of the amount of money I was being paid. Often times, when you do a project for a client and do a good job, they will come back to you for their other needs.
Best of luck!0