Frequently Asked Questions - Design Cache

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Frequently Asked Questions December 17, 2015

Many people don’t know what graphic design is or what graphic designers do. Today, I would like to answer some frequently asked customer questions.

Frequently Asked Questions

What is graphic design?

According to the American Institute of Graphic Arts, graphic design “is the art and practice of planning and projecting ideas and experiences with visual and textual content.” Many people think graphic designers are just artists. However, many graphic designers are not just artists: Graphic designers help create visual layouts, designs, and marketing strategies.

What do graphic designers do?

Graphic designers design anything from websites to print advertisements. Graphic designers must have an understanding of design and marketing principles, and understand the importance of typography. Typography is the design of fonts that convey different meanings and/or styles. Depending on the design, a certain typography style will be used.

So, what are the different types of projects graphic designers do?

Different graphic designers offer different types of services. However, below I have listed projects that many graphic designers do on a regular basis: logo design, brochure layout and design, flyer and poster layout and design, website layout and design, illustrations for books, book layouts, type font design, making image collages, sign layout and design, billboard layout and design, business card layout and design, helping to create brand identity, menu layout and design, invitation/card layout and design, postcard layout and design, t-shirt design, letterhead layout and design, and print/digital advertisement layout and design.

Why hire a professional graphic designer?

Most graphic designers have obtained a college degree in or related to graphic design. Graphic designers are taught to have an eye for layout alignment and small illustrative details. In school, most graphic designers learn about color matching, typography, and the printing process. Saying this, your layout and designs will most likely appear more professional and follow design principles in order to market your brand most effectively.

Why do graphic designers charge so much for their services?

Graphic design projects can cost anywhere from a few dollars into the thousands. Depending on the project and years of experience of the designer, prices can vary greatly. The main reason that it costs a lot to have a graphic designer complete projects is because of the time and talent that is given to help you make the design you are looking for. Graphic designers spend numerous hours on projects. There are also many costs to run a graphic design business that must be covered by project fees. Some of these costs include website fees, graphic design software fees, and the technology necessary to create designs. Luckily for you, Design Cache offers professional graphic design services at a lower cost than many other graphic design businesses and freelancers.

Do you still have questions about the graphic design industry? Please leave a comment on this blog post, and we will be happy to help answer any questions you may have.

Paul Markovits Design Cache Owner

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