Increasing SEO, Tips and Strategies November 16, 2015
Search Engine Optimization (SEO) is alive and cannot be taken with a grain of salt. Having a good SEO ranking allows your website to show up when keywords are typed into Google or some other search engine. So, you may be wondering, how can you increase your SEO rank?
There are many different ways to increase your SEO rank. Your SEO rank depends on whether your content and website match up to the algorithm put out by Google and other search engines. It can often be difficult to find out exactly what search engines are looking for. However, there are a few things that we do know that may be able to help you get your website above your competitors. Below I listed some important ways that appear to help SEO rank.
- Create Content: Creating content helps search engines index your website. By creating content, keywords can be used by search engines to find your website. The more content on your page, the more likely it is that you will have a better rank. While I do not recommend overloading your website with useless information, try to come up with some text, images, and videos to display to your audience in order to provide search engines with something to use.
- Create Metadata: Creating metadata tags help search engines find your site based on the keywords that you provide. Many sites lack metadata, so by using it, it could give your website an edge over other websites. Metadata gets placed within your HTML code; therefore, if you do not have access to this information, contact your developer to make sure metadata is present.
- Index Sitemaps: Sitemaps are all the different links/pages that are on your website. By indexing sitemaps, search engines can index all of the different pages instead of just having your home page. Doing this will allow many different pages to show up on searches versus just having one page listed in the search engine’s directory. Sitemaps can often be adjusted through a search engine’s console. To find Google’s you can type in your browser, “Google Search Console.”
- Blog: You may ask how creating a blog is different from creating content as I had mentioned in number one. A blog is a form of content that is constantly updated and indexed by search engines. Blogs not only add to your content, but also allow you to create keywords, SEO titles, and categories that can be used by search engines to find your site. The key to blogging is to keep your blog up-to-date. By keeping your blog updated, search engines will continuously be looking at your content, and therefore, your content has a better chance of moving up on the page (or pages).
The few techniques that I have listed above are good ways to start increasing your website’s SEO rank. While SEO is not limited to these steps, it is a good place to start. There are many ways to increase your website’s rank, and as a matter of fact, I do not even have all of the answers. I can tell you that SEO is difficult and very time consuming. However, increasing your site’s SEO rank is definitely an important step in getting page views. By having SEO, you will most likely gain more followers and more business (if you are operating a business website). SEO can be an expensive investment, however, it is crucial in order to get your name out on the web.0